Build Both.
Believe Both.

A business that actually works. A life you love living. And Jesus in the middle of both - not a sticker on the side. This is the room where you stop felling like you have to choose.

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So you’re on a mission to [thing they want to do] and change the lives of [niche they’re helping]. You [action item 1], [action item 2], and [action item 3]. But [insert a high-level summary of their problem here].

{In fact/If we’re being honest/If we’re being real with each other}, you’re starting to get pretty [emotion] and are wondering if business is always going to be this {hard/draining/frustrating/exhausting/difficult/other word}.

{nodding along so far?/have I hit the nail on the head?/sound about right?}

Then you, my friend, are in the right place.

You think you need [another thing they blame their lack of success on] because [reason they think that], right?

Does this also sound familiar?

And at the end of the day, all you really want is [biggest thing here] — you see other [niche here]s living this every single day, and you’re [emotion here] that that’s not your reality yet.

Pain point 1

You really want [insert one thing they want from the chart here], and you’ve even [insert thing they’ve done to try and achieve it] but it still hasn’t {clicked/worked/happened} the way you hoped it would

Pain point 2

You’ve [insert one thing they’ve been doing from this list] but it hasn’t really gotten you anywhere. {In fact/Actually/Truthfully}, it’s just been a pretty big waste of {time/money/other resource it wasted}

Pain point 3

You [insert relationship-related problem here] and it makes you feel [emotion they feel] every time {you think about it/it comes up/it happens}... you didn’t think it would be like this when you got into [business/niche here

Pain point 4

Believe me when I say I get it... because I’ve been exactly where you are right now.

The thing is, I’ve [describe the thing you’ve done that they think they can’t do] {despite/even when I didn’t have/before I ever/without} [thing they think they need for success].

And my students regularly do the same, too.

So {I promise you/I guarantee you/I can tell you without a doubt/I know for certain}...

{It’s not/You don’t need} [biggest thing from the first bullet point above] {and it’s not/or} [biggest thing from the second bullet point above].

So... what is it?

Why {haven’t/aren’t} you [thing they haven’t achieved/different way of saying your program outcome]?

Before we get into that, I think it’s time {for some good news/for some great news now/to talk about the good news}:

You can [big thing they want to do] even if you don’t have [alternate way to say the #1 big thing they think is holding them back] or [alternate way to say the #2 thing big thing they think is holding them back].

Just imagine what that would actually be like:

Use this first bullet to paint the picture of this moment they’ve been dreaming of
Use this second bullet to paint the picture of this moment they’ve been dreaming of
Use this second bullet to paint the picture of this moment they’ve been dreaming of
Use 1-3 more bullets to describe them getting the things they want from this chart
Scroll up to your problem section, and choose two or three problems that haven’t been solved yet in this list, and describe what it would be like to be solved

All of that CAN be your reality thanks to [unique mechanism tagline]

Which can only be found inside of…

Your Course Name Here

Insert tagline here

[Program name] is the missing link that will help you finally [they want to be/achieve]. You get access to [unique mechanism tagline], and all of the tools, strategies, accountability, AND support that you need to make your dream a reality.

WHO AM I TO TEACH YOU HOW TO [TALK ABOUT YOUR PROGRAM
OUTCOME IN A NEW WAY WHILE STAYING ON MESSAGE]?

THIS IS WHAT I NEED

I’ve taken everything that I learned on my journey and put it into [program name] because it’s exactly what I wish I had when I was [thing they’re trying to achieve].

It’s my mission to help as many [niche] as possible {fast-forward through/skip past/move through the junk} by simply focusing on what works.

[Program name] would have saved me SO MUCH [things it would have saved you–time, energy, emotions, etc]. I can’t wait for it to do the same for you.

hey I'm [name]

I used to be {in your shoes/exactly where you are/in the same place you are}... [emotion], [emotion], and getting nowhere trying to [high-level summary of the thing they’re trying to achieve].

I spent {YEARS/months} (and {a ton of money/tens of thousands of dollars/more money than I can count}) doing allllll the things… [mention some of the things they’ve already tried from this chart here]... you name it, I tried it.

Then [talk about what the turning point for you was. Was it joining a group coaching program and hiring a coach? Was there a big aha moment?]

I am ready!

type of business

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type of business

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type of business

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